It is essential to have a clear programme of communications, structured to present information in a concise way and engage a range of stakeholders.
A Communications Requirements Analysis is performed when carrying out a Stakeholder Analysis. The results of both will give an understanding of:
- Who are the stakeholders which are:
- Supporting the change and those most likely to resist it
- Able to influence the change and to what degree
- Most likely to intervene either directly, or through others, during the change lifecycle and when
- Those engagement actions which are;
- Most likely to influence stakeholders in a way which increases their support, or motivation for the change
- Critical to execute at particular points in time during the change lifecycle and the reasons why
- Required as sustaining communications – those to sustain attention and motivation
- The types and range of communications which are necessary for different groups or communities of stakeholders
PLGA have communication specialists, experienced in both internal and external communications.