It is essential to have a clear programme of communications, structured to present information in a concise way and engage a range of stakeholders.

A Communications Requirements Analysis is performed when carrying out a Stakeholder Analysis. The results of both will give an understanding of:

• Who are the stakeholders which are:
• Supporting the change and those most likely to resist it
• Able to influence the change and to what degree
• Most likely to intervene either directly, or through others, during the change lifecycle and when
• Those engagement actions which are;
• Most likely to influence stakeholders in a way which increases their support, or motivation for the change
• Critical to execute at particular points in time during the change lifecycle and the reasons why
• Required as sustaining communications – those to sustain attention and motivation
• The types and range of communications which are necessary for different groups or communities of stakeholders

PLGA have communication specialists, experienced in both internal and external communications.